was theoretically plausible, probably 10 years too early in terms of the technology, and, certainly, not something that he actually ever had any intention of building. >> narrator: but investors are told the company will soon be going public, and this is their big chance to get in before the stock price soars. >> they were definitely saying, "now's your chance. if you don't do it now, you may regret your delay in not wanting to invest more at the time." >> narrator: in 1999, there are an abundance of similar, real-life success stories out there. >> yahoo!, the internet searcher, is up from $4.50, to almost $400, in three years. >> narrator: and investors say there's something clouding their judgment. >> greed, you know. i mean, that was the whole environment at the time. you know, there was a lot of money to be made, and so, that was the pitch. >> you can get in on the ground floor. >> narrator: canfield puts in an initial $10,000.